Despite the efforts of restructuring power markets over the last decades, the lack of demand response in the retail electricity markets remains a significant concern. Possible demand response would help to reduce prices and volatility by better matching supply and demand through improved price...

This paper surveys the results from 126 pricing experiments with dynamic pricing and time-of-use pricing of electricity. These experiments have been carried out across three continents at various times during the past decade. Data from 74 of these experiments are sufficiently complete to allow...

This study examines a field experiment in Texas that includes pricing and informational interventions to encourage energy conservation during summer peak load days when the social cost of generation is the highest. We estimate that our critical peak pricing intervention reduces electricity...

This study investigates consumers’ preference for dynamic pricing rules using a choice experiment. Among alternative electricity pricing rules, time of use (TOU) is most preferred by consumers, and our estimation results show that TOU has the highest value of WTP among pricing rules....

Small businesses are typically committed to providing a positive customer experience and therefore may exhibit a response to dynamic electricity prices different from residential or industrial customers. We conduct a field experiment to determine the extent to which small businesses respond...

We use a field experiment to study price discrimination in a market with price posting and negotiation. Motivated by concerns that low-income consumers do poorly in markets with privately-negotiated prices, we built a call center staffed with actors armed with bargaining scripts to reveal the...

Part I Smart Grid Economics -- Chapter 1 Economics of Smart Grid: Smart Grid, Time-dependent Pricing (Dynamic Pricing), Demand Response -- Part II Field Experimental Economics -- Chapter 2 Economics of Field Experiment: History of Field Experiment, especially in Energy and Environmental...