//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Experiment"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Product placement versus tradi...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Experiment
Consumer behaviour
82,324
Konsumentenverhalten
79,843
Brand management
17,561
Markenführung
17,147
Marketingmanagement
16,987
Marketing management
16,399
Theorie
11,937
Theory
11,769
Brand image
11,100
Markenimage
10,983
Relationship marketing
10,937
Beziehungsmarketing
10,891
Werbewirkung
7,948
Advertising effects
7,722
Online-Marketing
6,875
USA
6,811
Deutschland
6,799
Internet marketing
6,796
Markenartikel
6,554
United States
6,524
Brand
6,506
Germany
6,400
Social Web
6,147
Social web
6,141
Customer satisfaction
6,006
Marketing
5,857
Kundenzufriedenheit
5,833
Online-Handel
5,630
Online retailing
5,619
Werbung
5,352
Advertising
5,330
Einzelhandel
4,642
Retail trade
4,579
Service quality
4,559
Dienstleistungsqualität
4,509
Electronic Commerce
4,067
E-commerce
3,900
Verbraucherverhalten
3,586
Emotion
3,483
more ...
less ...
Online availability
All
Undetermined
1,466
Free
1,040
Type of publication
All
Article
2,434
Book / Working Paper
1,132
Type of publication (narrower categories)
All
Article in journal
2,354
Aufsatz in Zeitschrift
2,354
Graue Literatur
556
Non-commercial literature
556
Working Paper
485
Arbeitspapier
482
Hochschulschrift
131
Thesis
101
Aufsatz im Buch
67
Book section
67
Collection of articles written by one author
24
Sammlung
24
Conference paper
14
Konferenzbeitrag
14
Aufsatzsammlung
8
Collection of articles of several authors
5
Konferenzschrift
5
Sammelwerk
5
Amtsdruckschrift
3
Bibliografie enthalten
3
Bibliography included
3
Government document
3
Reprint
3
research-article
3
Article
1
Case study
1
Doctoral Thesis
1
Elektronischer Datenträger
1
Fallstudie
1
Forschungsbericht
1
Interview
1
Mikroform
1
more ...
less ...
Language
All
English
3,440
German
122
French
5
Italian
1
Undetermined
1
Author
All
Sutter, Matthias
38
Lusk, Jayson L.
27
Nayga, Rodolfo M.
25
Kerschbamer, Rudolf
18
Müller, Holger
13
Engelmann, Dirk
12
Güth, Werner
12
Liu, Qing
12
Messer, Kent D.
12
Taubinsky, Dmitry
12
Dertwinkel-Kalt, Markus
11
Wansink, Brian
11
Caputo, Vincenzina
10
Dewitte, Siegfried
10
Falk, Armin
10
Gierl, Heribert
10
Gillingham, Kenneth
10
Grohmann, Antonia
10
Huck, Steffen
10
Kim, Jungkeun
10
Mattila, Anna S.
10
Neururer, Daniel
10
Vogt, Bodo
10
Dellaert, Benedict G. C.
9
Givi, Julian
9
Marette, Stéphan
9
Oppewal, Harmen
9
Palma, Marco A.
9
Allcott, Hunt
8
Chernev, Alexander
8
Crosetto, Paolo
8
Houde, Sébastien
8
Kaiser, Harry M.
8
Koch, Alexander K.
8
Köster, Mats
8
Nafziger, Julia
8
Sahni, Navdeep S.
8
Sausgruber, Rupert
8
Warlop, Luk
8
Yue, Chengyan
8
more ...
less ...
Institution
All
National Bureau of Economic Research
34
Springer Fachmedien Wiesbaden
3
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
2
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Business Information Centre <Toronto>
1
Center for Economic Research <Tilburg>
1
Chambre de commerce et d'industrie de Paris
1
Ecole des hautes études commerciales <Lausanne> / Département d'économétrie et d'économie politique
1
Edward Elgar Publishing
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Federal Reserve Bank of Chicago / Research Dept
1
Forschungsinstitut zur Zukunft der Arbeit
1
Friedrich-Schiller-Universität Jena
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Helmut-Schmidt-Universität
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
INSEAD-Wharton Alliance Center for Global Research & Development
1
Internationales Institut für Umwelt und Gesellschaft
1
London Economics Ltd
1
OECD
1
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
1
Technische Universität Clausthal
1
Universität Mannheim
1
Universität Rostock / Wirtschafts- und Sozialwissenschaftliche Fakultät
1
Universiṭat Bar-Ilan / Department of Economics
1
Uniwersytet Warszawski / Wydział Nauk Ekonomicznych
1
Verlag Dr. Hut <München>
1
Verlag Dr. Kovač
1
more ...
less ...
Published in...
All
Journal of business research : JBR
90
Journal of economic behavior & organization : JEBO
65
Journal of consumer research : JCR ; an interdisciplinary bimonthly
55
Journal of behavioral and experimental economics
53
Psychology & marketing
51
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of retailing and consumer services
47
Journal of behavioral decision making
43
Management science : journal of the Institute for Operations Research and the Management Sciences
43
Food policy : economics planning and politics of food and agriculture
41
Journal of marketing research : JMR
41
Journal of economic psychology : research in economic psychology and behavioral economics
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
NBER working paper series
34
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
30
CESifo working papers
29
International journal of hospitality management
29
Information systems research : ISR
27
Discussion paper
26
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
25
Discussion paper series / IZA
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Experimental economics : a journal of the Economic Science Association
23
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
Journal of advertising : official publication of the American Academy of Advertising
23
Marketing letters : a journal of research in marketing
23
Tourism management : research, policies, practice
23
International journal of electronic commerce : IJEC
20
NBER Working Paper
20
Working paper / National Bureau of Economic Research, Inc.
19
American journal of agricultural economics
18
European economic review : EER
17
Journal of retailing
17
International journal of consumer studies
16
Journal of consumer research : JCR ; an interdisciplinary journal
16
Journal of travel and tourism marketing
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
16
SpringerLink / Bücher
16
Working papers in economics and statistics
16
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
15
more ...
less ...
Source
All
ECONIS (ZBW)
3,557
EconStor
5
Other ZBW resources
3
RePEc
1
Showing
1
-
10
of
3,566
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames
Vashisht, Devika
;
Sreejesh, S.
- In:
Journal of Indian business research
7
(
2015
)
3
,
pp. 292-312
Persistent link: https://www.econbiz.de/10011413307
Saved in:
2
Comparing direct and indirect branding in advertising
Hartnett, Nicole
;
Romaniuk, Jenni
;
Kennedy, Rachel
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 20-28
Persistent link: https://www.econbiz.de/10011484613
Saved in:
3
Advergame for purchase intention via game and brand attitudes from antecedents of system design, psychological state, and game content : interactive role of brand familiarity
Hsiao, Wei-Hung
;
Lin, Yu-Hsiu
;
Wu, Ing-Long
- In:
Journal of organizational computing and electronic commerce
32
(
2022
)
1
,
pp. 45-68
Persistent link: https://www.econbiz.de/10013282416
Saved in:
4
Advertisement attitude, brand attitude and purchase intention : reciprocal and mediation effect study
Ganesan, P.
;
Sridhar, M.
;
Priyadharsani, Saranya
- In:
International journal of business excellence
9
(
2016
)
4
,
pp. 488-510
Persistent link: https://www.econbiz.de/10011660376
Saved in:
5
The effects of word-of-mouth incentivization on consumer brand attitude
Pongjit, Chompunuch
;
Beise-Zee, Rian
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 720-735
Persistent link: https://www.econbiz.de/10011416934
Saved in:
6
The influence of consumer mood state as a contextual factor on imagery-inducing advertisements and brand attitude
Myers, Jun
;
Sar, Sela
- In:
Journal of marketing communications
21
(
2015
)
4
,
pp. 284-299
Persistent link: https://www.econbiz.de/10011405890
Saved in:
7
Congruity between mood and brand involvement enhances the effectiveness of message appeals : dual processing model perspective
Wen, Taylor Jing
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 651-669
Persistent link: https://www.econbiz.de/10012624675
Saved in:
8
It is not about what you read, but how you read it : the effects of sequencing rational and emotional messages on corporate and product brand attitudes
Lim, Weng Marc
;
Teh, Pei-Lee
;
Ahmed, Pervaiz K.
- In:
Journal of strategic marketing
26
(
2018
)
4
,
pp. 339-355
Persistent link: https://www.econbiz.de/10011903318
Saved in:
9
Are they really persuaded with the brand embedded in the game? : analyzing the effects of nature of game, brand prominence and game-product congruence
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 249-264
Persistent link: https://www.econbiz.de/10011567084
Saved in:
10
Can Pokémon GO catch brands? : the fit effect of game characters and brands on efficacy of brand communications
Kim, Dong Hoo
;
Kim, Seoyeon
;
Song, Doori
- In:
Journal of marketing communications
25
(
2019
)
6
,
pp. 645-660
Persistent link: https://www.econbiz.de/10012203354
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->