When we take a cab we may feel cheated if the driver takes an unnecessarily long route despite the lack of a contract or promise to take the shortest possible path. Is our decision to take the cab affected by our belief that we may end up feeling cheated? Is the behavior of the driver affected...

When we take a cab we may feel cheated if the driver takes an unnecessarily long route despite the lack of a contract or promise to take the shortest possible path. Is our decision to take the cab affected by our belief that we may end up feeling cheated? Is the behavior of the driver affected...

We present a natural field experiment designed to examine the extent to which priming can influence the behaviour of sellers in a real world market for credence goods. We employed 40 testers to take 600 taxi journeys in and around Vienna, Austria. Using a between-subject design we vary the...