van Witteloostuijn, Arjen - In: Cross Cultural Management 22 (2015) 4, pp. 530-544
Purpose – The purpose of this paper is to argue that the time is ripe to establish a powerful tradition in Experimental International Business (IB). Probably due to what the Arjen van Witteloostuijn refers to as the external validity myth, experimental laboratory designs are underutilized in...