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Fine-Tuning von Werbebildern : ein verhaltenswissenschaftlicher Ansatz für die Werbung

Kramer, Dominik - 1998

Persistent link: https://www.econbiz.de/10000672606

Fine-Tuning von Werbebildern : ein verhaltenswissenschaftlicher Ansatz für die Werbung

Kramer, Dominik - 1998

Persistent link: https://www.econbiz.de/10004541265

The media handbook : a complete guide to advertising media selection, planning, research, and buying

Katz, Helen E. - 2010 - 4. ed.

Persistent link: https://www.econbiz.de/10003892475

Zahlen und Daten für die Werbung : Media-Planer ...

Organisation der Media-Agenturen; Gesamtverband … - Frankfurt, M. : OMG Service GmbH; 2012: Hamburg : G + J … - 2012 - 2013

Persistent link: https://www.econbiz.de/10009752416

Integrated marketing communication : creative strategy from idea to implementation

Blakeman, Robyn - 2015 - Second Edition

Persistent link: https://www.econbiz.de/10010474761

The media handbook : a complete guide to advertising media selection, planning, research, and buying

Katz, Helen E. - 2003 - 2nd ed

Provides a practical introduction to the media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the plan, this edition incorporates three topics - consolidation, consumer control,...