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This study tests the combined effect of five marketing barriers (product, price, distribution, logistics, and promotion) on the export performance of Vietnamese seafood companies. Representative cross-sectional data on business managers of seafood companies in the Mekong Delta, Vietnam, are used...
Persistent link: https://www.econbiz.de/10013034823
Building on prior research in organizational knowledge, learning, and memory, this paper suggests that export market knowledge may provide a deeper understanding of the relationships between export market information use and export performance. Specifically, a conceptual model is developed...
Persistent link: https://www.econbiz.de/10014827235