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Standardisation and adaption of firms' export marketing strategies in familiar European and non-familiar non-European markets

Fuchs, Manfred; Köstner, Mariella - In: European journal of international management : EJIM 9 (2015) 3, pp. 306-325

Persistent link: https://www.econbiz.de/10011551255

Antecedents and consequences of firm's export marketing strategy : an empirical study of Austrian SMEs (a contingency perspective)

Fuchs, Manfred; Köstner, Mariella - In: Management research review 39 (2016) 3, pp. 329-355

Persistent link: https://www.econbiz.de/10011557478

Export Performance and Managerial Capabilities in German SME's

Fuchs, Manfred - 2012

The main purpose of this study is to examine the relations between distinct managerial basic resources and the impact of managerial export capabilities on export performance in internationalizing SME's. Against the background of the resource-based view and the international process school, the...

Persistent link: https://www.econbiz.de/10012712415