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Nagy, Szabolcs - 2004

Persistent link: https://www.econbiz.de/10011279478

Insights, challenges and recommendations for research on sustainability in marketing

Morales, Paola Andrea; True, Sheb L.; Tudor, R. Keith - In: Journal of global scholars of marketing science : … 30 (2020) 4, pp. 394-406

Persistent link: https://www.econbiz.de/10012286209

Consumer Response to Perceived Value and Generic Advertising

Salois, Matthew J.; Reilly, Amber - In: Agricultural and Resource Economics Review 43 (2014) 1

This study examines the relationship between generic advertising and perceived value for 100 percent orange juice using data from a survey on consumption, perceived value, advertising awareness, and other key measures. We investigate the relationships between consumption and perceived value and...

Persistent link: https://www.econbiz.de/10010911102

Introduction: international knowledge transfer and circulation within the brewing industry

Weiß, Jana; Bodden, Nancy - In: Jahrbuch für Wirtschaftsgeschichte 65 (2024) 1, pp. 7-16

This special issue follows our conference, which was held in October 2021 and attended by beer historians and sociologists from the U.S., Europe and Australia. By taking beer as a lens to approach questions of knowledge transfer and circulation, we seek to refine our historical understanding of...

Persistent link: https://www.econbiz.de/10014555638

Invented market traditions : the marketing of Italian breakfast (1973-1996)

Pirani, Daniela - In: Business history 66 (2024) 4, pp. 905-926

Persistent link: https://www.econbiz.de/10014580218

Smallholder Marketing Behavior and Urban Consumption Patterns in Eastern and Southern Africa

Department of Agricultural, Food and Resource … - 2010

findings from a study on smallholder crop marketing behavior and urban consumption patterns in Eastern and Southern Africa. …

Persistent link: https://www.econbiz.de/10008530576

TOURISM POTENTIAL IN NORTH DAKOTA WITH EMPHASIS ON SOUTHWEST N.D.

Coyle, Kathy; Nelson, William C. - Department of Agribusiness and Applied Economics, North … - 1998

This report evaluates tourism potential in North Dakota with special emphasis on southwest North Dakota. A survey of 808 Fargo residents in the summer of 1998 revealed strongest likes, dislikes, and their potential new interests while on vacation. Favorite pastimes while on vacation include (in...

Persistent link: https://www.econbiz.de/10005503682

Perspectives on consumer choice : from behavior to action, from action to agency

Foxall, Gordon R. - 2016

Persistent link: https://www.econbiz.de/10011522666

Verhaltensforschung am Point of Sale: Ansatzpunkte und Methodik

Silberer, Günter - 2009

Viele Kaufentscheidungen fallen erst am Point of Sale (POS), zumindest werden viele Absichten dort erst konkretisiert. Dies allein begründet die herausragende Bedeutung der Verhaltensforschung am POS. Bei dieser Forschung bedarf es des Einsatzes geeigneter Forschungsmethoden und der Beachtung...

Persistent link: https://www.econbiz.de/10011902045

Factors influencing paradoxes of technology adoption and consumption

Ting, Sherman; Dubelaar, Chris; Dawson, Linda - 2005

Electronic-Business revolution. Investigation of mobile electronic marketing is essential to ensure both consumers and … organisations gain true value from the adoption and consumption of M-Business into their personal and working lives. Marketing to … technology change post adoption. This paper brings together research interests from a range of disciplines from marketing and …

Persistent link: https://www.econbiz.de/10009441652