Huddleston, Patricia; Behe, Bridget K.; Minahan, Stella; … - In: International Journal of Retail & Distribution Management 43 (2015) 6, pp. 561-574
Purpose – The purpose of this paper is to elucidate the role that visual measures of attention to product and information and price display signage have on purchase intention. The authors assessed the effect of visual attention to the product, information or price sign on purchase intention,...
