This volume includes the full proceedings from the 1994 Academy of Marketing Science (AMS) Annual Conference held in … Nashville, Tennessee. The research and presentations offered in this volume cover many aspects of marketing science including … marketing strategy, consumer behavior, international marketing, marketing education, among others. Founded in 1971, the Academy …

This volume includes the full proceedings from the 1997 Academy of Marketing Science (AMS) Annual Conference held in … Coral Gables, Florida. The research and presentations offered in this volume cover many aspects of marketing science … including marketing strategy, consumer behaviour, global marketing, advertising, branding, marketing education, among others …

This volume includes the full proceedings from the 1995 Academy of Marketing Science (AMS) Annual Conference held in … Orlando, Florida. The research and presentations offered in this volume cover many aspects of marketing science including … marketing strategy, consumer behavior, advertising, branding, international marketing, marketing education, among others …