Certo, S. Trevis; Connelly, Brian L.; Tihanyi, Laszlo - 2009
Today's corporate environment requires managers to be excellent decision makers. Their ability to make fast, widely … these processes. For example, we know from prospect theory that managers are unwilling to incur loss, so much so that they … escalation of commitment, explains why managers may continue to dedicate resources to failed projects. We describe these and …