Valle Santos-Álvarez, Marí; Garcia-Merino, María Teresa - In: The international journal of business science & applied … 7 (2012) 1, pp. 1-14
Managerial perception is the process by which managers form an image of the stimuli they receive. According to research …, perception is conditioned by the individual's cognitive profile. But the different nature of incoming stimuli suggests that it … paper analyses the effect of the cognitive profile on perception of differently-structured stimuli. The results clearly show …