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Kimmel, Allan J.
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Audrain-Pontevia, Anne-Françoise
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The organisational grapevine : lessons for business leaders
Kimmel, Allan J.
- In:
Handbook of top management teams
,
(pp. 413-420)
.
2010
Persistent link: https://www.econbiz.de/10008757420
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Analysis of commercial rumors from the perspective of marketing managers: rumor prevalence, effects, and control tactics
Kimmel, Allan J.
;
Audrain-Pontevia, Anne-Françoise
- In:
Journal of marketing communications
16
(
2010
)
4
,
pp. 239-253
Persistent link: https://www.econbiz.de/10008651836
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