Rebels with a cause -- A new economic model -- Three iconoclasts at the top -- Recruiting the best -- The 20 percent rule -- Colleagues are the best judges -- An innovation machine -- Like a Swiss army knife -- For the love of math -- Keep the teams small! -- Coordination through technology --...

Why do scores of followers throughout history become attracted to leaders who demand sacrifice, campaigns of war or other adventures with unpredictable outcomes? Why do they command such powerful control over their followers? 'Madness and Leadership' studies leaders and followers from social,...