This paper examines the political complexities of retail liberalization in a developing country such as India in the overall context of liberalization of trade in services. Drawing on the experiences of other developing countries and India's experiences in the past decade of allowing FDI in...

Developing countries, including India, are increasing relying on foreign direct investments (FDI) for raising finance for infrastructure development and other projects. Consequently, countries are undertaking policy reforms for facilitating investment flows. In India, services sector is the...

Purpose – The purpose of this paper is to assess Indian consumers' brand consciousness by examining their brand knowledge, purchase behaviour and perceptions of foreign brands. It provides key inputs for global retailers to harness the potential in growing consumerism in India....