Focusing on the mobile phones sector, this study explores how the social networking site ‘Facebook' is used by consumers in their purchasing. Although there is extensive work on the influences on the buying decision process relevant to mobile phone purchasing, it is mainly set outside of a...

High level of informality in the relationship between brand managers and advertising account representatives has been described as factor affecting positive work dynamic and long – term success. Although means of informal communications such as emails are still used, social networks have been...

This paper aims to unravel the way Portuguese citizens and institutions have been adopting online platforms for social networks within the framework of solidarity and citizenship against cancer. The authors will present an analysis of the communication strategies implemented by institutions and...

The objective of this study was to analyse the use Spanish universities are making of the main social network today: Facebook. The research adapts to the Higher Education Institutions context an evaluation index denominated FAI that has been used in other areas. It applies the index to all of...

The Social media environment represents one of the most prospective domains of developing marketing campaigns. This fact is a result of the fundamental characteristics of social media networks which could be summarised by the following: low cost of developing an advertising campaign and a wide...

Most of the debate about online social networking sites, such as Facebook, has thus far revolved around questions of privacy and access to personal information. Users of such services, should they choose to exercise them, have a myriad of privacy options that allow them to restrict access to...

Professional advice can be perceived as a means to tackleshortcomings in the objectively measuredfinancial literacy ofconsumers. However, most studies suggest that lessfinanciallyliterate individuals are less likely to seek experts'financial advice.At the same time, it has been shown...

Social networks can be successfully used to promote any business, being developed in such a way to allow both individuals and business organizations to interact one with another. Companies may obtain important information about users of social networks which will help to a better understanding...

Social media have been credited with the potential of reinvigorating trust by offering new opportunities for social and political participation. This view has been recently challenged by the rising phenomenon of online incivility, which has made the environment of social networking sites hostile...

Without a doubt, the 2010 World Cup of soccer in South Africa was a great experience for both soccer fans, who enjoyed a safe and efficiently-run tournament, and their South African hosts. The sporting and social spectacle was broadcast around the world and focused unprecedented media attention...