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Branding places : applying brand personality concept to cities
Kaplan, Melike Demirbag
;
Yurt, Oznur
;
Guneri, Burcu
; …
- In:
European journal of marketing : EJM
44
(
2010
)
9/10
,
pp. 1286-1304
Persistent link: https://www.econbiz.de/10008661737
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