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Stabilität von Verbrauchereinstellungen und einstellungsbasierter Marktsegmentierung
Müller, Henriette - 2013
Persistent link: https://www.econbiz.de/10009681856
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Consumer acceptance of dual-purpose chickens : a mixed methods approach
Brümmer, Nanke; Petersen, Wiebke; Christoph-Schulz, … - In: German journal of agricultural economics : GJAE 67 (2018) 4, pp. 234-245
Persistent link: https://www.econbiz.de/10011944430
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Exemplarische Anwendung einer Marktsegmentierung im Kulturbereich
Eckey, Hans-Friedrich; Hellstern, Gerd-Michael; Türck, … - In: Planung & Analyse : Zeitschrift für Marktforschung und … 34 (2006) 2, pp. 52-56
Persistent link: https://www.econbiz.de/10003316118
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Using a validation process to develop market segmentation based on travel motivation for major metropolitan areas
Boo, Soyoung; Jones, David L. - In: Journal of travel and tourism marketing 26 (2009) 1, pp. 60-79
Persistent link: https://www.econbiz.de/10003820485
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Environmental segmentation alternatives : buyers' profiles and implications
Awad, Tamer A. - In: Journal of Islamic marketing : JIMA 2 (2011) 1, pp. 55-73
Persistent link: https://www.econbiz.de/10008988804
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Ein Meßkonzept zur Unterstützung des Marketingcontrolling in Einzelhandelsbetrieben
Henneking, Karl-Michael - 1998
Persistent link: https://www.econbiz.de/10000676173
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Cluster analysis and factor analysis
Sharma, Subhash; Kumar, Ajith - In: The handbook of marketing research : uses, misuses, and …, (pp. 365-393). 2006
Persistent link: https://www.econbiz.de/10003420131
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A cluster analysis of IC design industry
Chu, Mai-tai; Khosla, Rajiv; Chai, Kah Hin - In: International journal of innovation and technology … 11 (2014) 2, pp. 1-26
Persistent link: https://www.econbiz.de/10010349985
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Classification of tourist season in costal tourism
Corluka, Goran; Mikinac, Kresimir; Milenkovska, Angela - In: UTMS journal of economics / University of Tourism and … 7 (2016) 1, pp. 71-83
Tourism seasonality is the major characteristic of tourism industry, a well know but less understood phenomenon. Seasonal fluctuations of tourism demand are implying numerous negative implications affecting tourist destination, tourist operators and tourist demand. Almost every tourist...
Persistent link: https://www.econbiz.de/10011538587
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Classifying consumers based upon their pro-environmental behaviour : an empirical investigation
Modi, Ashwin G.; Patel, Jayesh D. - In: Asian Academy of Management journal : AAMJ 18 (2014) 2, pp. 85-104
Persistent link: https://www.econbiz.de/10010422069