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~subject:"Fallstudiensammlung"
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Fallstudiensammlung
Marketing
26
Dienstleistung
12
Dienstleistungssektor
12
Film industry
11
Filmwirtschaft
11
USA
11
Services marketing
8
United States
8
Vereinigte Staaten
8
Dienstleistungsmarketing
7
Kino
6
Movie theatre
6
Absatz
5
Consumer behaviour
5
Konsumentenverhalten
5
Management
5
Movies
5
Theorie
5
Theory
5
Film
4
Marketing management
4
Marketingmanagement
4
Preismanagement
4
Pricing strategy
4
game theory
4
Dienstleistung öffentliche
3
Dienstleistungsbetrieb
3
Distribution channel
3
Market segmentation
3
Marketing strategy
3
Marketing theory
3
Marketingtheorie
3
Nonprofit marketing
3
Nonprofit-Marketing
3
Nonprofit-Organisation
3
Preiswettbewerb
3
Price competition
3
Soziomarketing
3
Vertriebsweg
3
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Book / Working Paper
3
Language
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English
2
Undetermined
1
Author
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Lovelock, Christopher H.
3
Vandermerwe, Sandra
2
Corey, Edwin Raymond
1
Lewis, Barbara R.
1
Taishoff, Marika Natasha
1
Ward, Scott
1
Source
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USB Cologne (EcoSocSci)
3
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1
Problems in marketing
Corey, Edwin Raymond
;
Lovelock, Christopher H.
;
Ward, Scott
-
1981
-
6. ed
Persistent link: https://www.econbiz.de/10004006595
Saved in:
2
Competing through services : strategy and implementation ; cases and text
Vandermerwe, Sandra
(
contributor
); …
-
1994
Persistent link: https://www.econbiz.de/10004185634
Saved in:
3
Services marketing : a European perspective
Lovelock, Christopher H.
(
contributor
); …
-
1999
Persistent link: https://www.econbiz.de/10004378729
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