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Fallstudiensammlung
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Temporal, Paul
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Trott, Martin
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Advanced brand management : managing brands in a changing world
Temporal, Paul
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2010
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2. ed.
Persistent link: https://www.econbiz.de/10004952262
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Romancing the customers : maximizing brand value through powerful relationship management
Temporal, Paul
;
Trott, Martin
Persistent link: https://www.econbiz.de/10004679852
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