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Familie
Consumer behaviour
25
Konsumentenverhalten
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China
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Children
8
Innovation
8
Kinder
8
Eltern
7
Parents
7
Rauchen
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Migranten
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Social web
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Uncertainty avoidance
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Werbewirkung
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Youth
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Beziehungsmarketing
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Brand image
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Brand management
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Chinese
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Chinesisch
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Corporate Social Responsibility
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Corporate social responsibility
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Führungsstil
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Informationstechnik
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Yang, Zhiyong
4
Kim, Chankon
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Laroche, Michel
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Lee, Hanjoon
2
Chan, Claudia
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Floyd, Kristopher
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Tanner, John F.
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Journal of business research : JBR
2
Journal of economic psychology : research in economic psychology and behavioral economics
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Marketing and multicultural diversity
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ECONIS (ZBW)
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1
Parental style and consumer socialization among adolescents : a cross-cultural investigation
Yang, Zhiyong
;
Kim, Chankon
;
Laroche, Michel
;
Lee, Hanjoon
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 228-236
Persistent link: https://www.econbiz.de/10010245289
Saved in:
2
Parental style, parental practices, and socialization outcomes : an investigation of their linkages in the consumer socialization context
Kim, Chankon
;
Yang, Zhiyong
;
Lee, Hanjoon
- In:
Journal of economic psychology : research in economic …
49
(
2015
),
pp. 15-33
Persistent link: https://www.econbiz.de/10011506077
Saved in:
3
A family level measure of acculturation for Chinese immigrants
Laroche, Michel
;
Yang, Zhiyong
;
Kim, Chankon
;
Chan, Claudia
- In:
Marketing and multicultural diversity
,
(pp. 154-166)
.
2006
Persistent link: https://www.econbiz.de/10003291664
Saved in:
4
Effects of antismoking messages from media on adolescent smoking : the roles of family, school, and culture
Yang, Zhiyong
;
Floyd, Kristopher
;
Tanner, John F.
- In:
Journal of business research : JBR
103
(
2019
),
pp. 222-231
Persistent link: https://www.econbiz.de/10012104204
Saved in:
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