(mainly, entrepreneurial orientation, learning orientation, and market orientation) on family firm's performance, by comparing … strategic orientation with higher impact on family firm performance, followed by market orientation, so, our work offers family … firms some insights to an improved performance. In addition our work contributes to literature by corroborating the idea of …

former's management style also means that these businesses are more likely to sustain their performance in a recession … utilized to assess business performance, entrepreneurial orientation, and strategic flexibility. Results indicated that family …