Cassia, Lucio; De Massis, Alfredo; Pizzurno, Emanuele - In: International Journal of Entrepreneurial Behavior & Research 18 (2012) 2, pp. 198-232
Purpose – This study aims to investigate the relationship between the presence of the family variable within a business enterprise and the managerial factors affecting the success of new product development (NPD). This can be structured into three research questions: What is the relationship...