Clampin, David; White, Nicholas J. - In: Journal of Historical Research in Marketing 9 (2017) 4, pp. 386-424
Purpose The purpose of this paper is to explore the nature of marketing communications of British shipping lines in the period from c.1840 to c.1970 to establish the extent to which these outputs reflect extant scholarship which points to the lack of innovation as a key reason for the demise of...
