Ameseder, Christoph; House, Lisa; Haas, Rainer; … - International European Forum on Innovation and System … - 2010
trust elements in interviews conducted with US exporters and EU importers of fruits and vegetables. Results are compared …Research on organizational and inter‐organizational trust has become an important field in management and marketing … objective of this research study therefore is to identify how well US exporters understand the elements of trust that establish …