Burton, Michael P.; Bencini, Roberta - In: Australasian Agribusiness Review 13 (2005)
This paper provides estimates of consumers willingness to pay for two new sheep milk cheeses, developed as part of a RIRDC research project. In 1998, following an in-store tasting, a sample of 215 consumers were asked to reveal what price they would be willing to pay for portions of the cheese....