Park, Hye‐Jung; Davis Burns, Leslie; Rabolt, Nancy J. - In: Journal of Fashion Marketing and Management: An … 11 (2007) 2, pp. 201-214
Purpose – This study examines the impacts of fashion innovativeness and materialism on young Korean consumers' attitudes toward online purchasing of foreign fashion goods across national borders through local e‐commerce enablers and the moderating effect of internet innovativeness on these...