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Phillips, Barbara J.
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Hess, Brooklyn
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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Narrative and persuasion in fashion advertising
Phillips, Barbara J.
;
McQuarrie, Edward F.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
3
,
pp. 368-392
Persistent link: https://www.econbiz.de/10008662513
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2
Contesting the social impact of marketing : a re-characterization of women’s fashion advertising
Phillips, Barbara J.
;
McQuarrie, Edward F.
- In:
Marketing theory
11
(
2011
)
2
,
pp. 99-126
Persistent link: https://www.econbiz.de/10009234788
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3
Exploring advertising equity in fashion advertising
Hess, Brooklyn
;
Phillips, Barbara J.
- In:
Journal of current issues and research in advertising
39
(
2018
)
2
,
pp. 192-205
Persistent link: https://www.econbiz.de/10012242975
Saved in:
4
The fashion engagement grid : understanding men's responses to fashion advertising
Barry, Ben
;
Phillips, Barbara J.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 438-464
Persistent link: https://www.econbiz.de/10011567065
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