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Strategies for luxury fashion brands' targeting the young audience : how to link celebrity endorsements and brand extensions with social media

Moreno-Gavara, Carmen; Jiménez-Zarco, Ana Isabel - In: Global marketing strategies for the promotion of luxury …, (pp. 155-192). 2016

Persistent link: https://www.econbiz.de/10011484688

Sustainable fashion : empowering African women entrepreneurs in the fashion industry

Moreno-Gavara, Carme (ed.); Jiménez-Zarco, Ana Isabel (ed.) - 2019

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Sustainable Fashion : Empowering African Women Entrepreneurs in the Fashion Industry

Moreno-Gavara, Carme (ed.); Jiménez-Zarco, Ana Isabel (ed.) - 2019

1. Introduction -- 2. Fashion Sector Outsourcing to African Countries: Taking Advantage of Low-Cost Labor? -- 3. Sustainability in Global Value Chain Management: The Source of Competitive Advantage in the Fashion Sector -- 4. The Fashion Industry in Africa: A Global Vision of the Sector -- 5....

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