Narrow search
Showing 1 - 4 of 4
Cover Image
All that is users might not be gold : how labeling products as user designed backfires in the context of luxury fashion brands
Fuchs, Christoph; Prandelli, Emanuela; Schreier, Martin; … - In: Journal of marketing 77 (2013) 5, pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
Cover Image
Customization in luxury brands: can valentino get personal?
Moreau, C. Page; Prandelli, Emanuela; Schreier, Martin; … - In: Journal of marketing research 57 (2020) 5, pp. 937-947
Persistent link: https://www.econbiz.de/10012271990
Cover Image
Changing style in style-changing industries : the role of critics as gatekeepers in high-end fashion
Cillo, Paola; Nunes, Joseph C.; Prandelli, Emanuela; … - In: Aestetics and style in strategy, (pp. 171-197). 2021
Persistent link: https://www.econbiz.de/10012427891
Cover Image
Search styles in style searching : exploring innovation strategies in fashion firms
Cillo, Paola; Verona, Gianmario - In: Long range planning : LRP ; international journal of … 41 (2008) 6, pp. 650-671
Persistent link: https://www.econbiz.de/10003800856