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Fashion
Consumer behaviour
13
Konsumentenverhalten
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Einzelhandel
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Retail trade
12
Beziehungsmarketing
9
Relationship marketing
9
Distribution channel
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Online-Handel
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Vertriebsweg
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Electronic Commerce
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Brand management
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Firm performance
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International market entry
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Internationaler Markteintritt
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KMU
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Markenführung
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Markenimage
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Multichannel retailing
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Offline loyalty
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SME
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Spain
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Unternehmenserfolg
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Customer satisfaction
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Innovationsmanagement
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Kundenzufriedenheit
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Frasquet Deltoro, Marta
3
Mollá Descals, Alejandro
2
Ruiz-Molina, Maria-Eugenia
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Calderón, Haydeé
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Dawson, John A.
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International business review : the official journal of the European International Business Academy
1
The international review of retail, distribution and consumer research
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The service industries journal
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ECONIS (ZBW)
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Integrating embeddedness with dynamic capabilities in the internationalisation of fashion retailers
Frasquet Deltoro, Marta
;
Dawson, John A.
;
Calderón, Haydeé
- In:
International business review : the official journal of …
27
(
2018
)
4
,
pp. 904-914
Persistent link: https://www.econbiz.de/10011906816
Saved in:
2
Determinants of website traffic : the case of European fashion apparel retailers
Mollá Descals, Alejandro
;
Frasquet Deltoro, Marta
; …
- In:
The international review of retail, distribution and …
24
(
2014
)
4
,
pp. 411-430
Persistent link: https://www.econbiz.de/10010384762
Saved in:
3
Internationalization patterns in fashion retail distribution : implications for firm results
Mollá Descals, Alejandro
;
Frasquet Deltoro, Marta
; …
- In:
The service industries journal
31
(
2011
)
11/12
,
pp. 1979-1993
Persistent link: https://www.econbiz.de/10009298280
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