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A Customer-Oriented Perspective on Retail Brand Equity in the Fashion Industry
Dabija, Dan-Cristian - 2015
One of the major themes in the contemporary society — greatly affected by hyper-competition, globalization and rapid change in the behavior of demand agents (buyers) — consists of theoretical debates and practical challenges raised in relation to the concept of brand. There seems to be no...
Persistent link: https://www.econbiz.de/10013026143
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Predicting consumers' purchase intention through fast fashion mobile apps : the mediating role of attitude and the moderating role of COVID-19
Pop, Rebeka-Anna; Hlédik, Erika; Dabija, Dan Cristian - In: Technological forecasting & social change : an … 186PA (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014250229
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Generating loyalty towards fast fashion stores : a cross-generational approach based on store attributes and socio-environmental responsibility
Dabija, Dan Cristian; Campian, Veronica D.; Pop, Anna-Rebeka - In: Oeconomia Copernicana 13 (2022) 3, pp. 891-934
Persistent link: https://www.econbiz.de/10013449347