Caniato, Federico; Caridi, Maria; Moretto, Antonella; … - In: International Journal of Production Economics 147 (2014) PB, pp. 294-306
The integration of new product development (NPD) and the supply chain (SC) has been extensively analysed by researchers as a critical means to achieve success. However, most studies have focused on the integration of NPD and upstream SC, mostly from a local perspective. This paper aims to...