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International journal of export marketing : IJExportM
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Journal of food products marketing
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ECONIS (ZBW)
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How differing demographic factors impact upon customer loyalty towards national or international fast-food chains : a comparative study in emerging markets
Srivastava, R. K.
- In:
Journal of food products marketing
23
(
2017
)
8
,
pp. 901-925
Persistent link: https://www.econbiz.de/10011799806
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2
Will perception of customers of McDonald's fast food restaurant be different in India and USA? : a comparative study between the two countries' culture
Srivastava, R. K.
;
Manimoy, Paul
;
Bhanot, Sandeep
- In:
International journal of export marketing : IJExportM
4
(
2021
)
2
,
pp. 150-177
Persistent link: https://www.econbiz.de/10012598603
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