Showing 1 - 8 of 8
Firms commonly undertake philanthropic campaigns as a means of attracting and retaining customers. Such campaigns often take the form of charity-linked promotions, whereby a firm donates a specific amount to a charitable cause when a customer takes up the promotion through a related purchase. We...
Persistent link: https://www.econbiz.de/10012969718
Persistent link: https://www.econbiz.de/10013271308
Persistent link: https://www.econbiz.de/10011576885
Persistent link: https://www.econbiz.de/10011577806
Persistent link: https://www.econbiz.de/10011702943
Persistent link: https://www.econbiz.de/10012000779
Persistent link: https://www.econbiz.de/10011712208
Persistent link: https://www.econbiz.de/10014548410