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A review of 7-day recall
Ehrenberg, A. S. C.
- In:
Commentary : the journal of the Market Research Society
12
(
1963
),
pp. 3-18
Persistent link: https://www.econbiz.de/10003536439
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The liking and viewing of regular TV series
Barwise, T. P.
- In:
Journal of consumer research : JCR ; an …
14
(
1987
)
1
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pp. 63-70
Persistent link: https://www.econbiz.de/10001031361
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