//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Fernsehen"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Generalizable and robust TV ad...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Fernsehen
Return on investment
1,315
Return on Investment
1,225
Fernsehwerbung
807
Television advertising
804
Werbewirkung
389
Advertising effects
382
USA
268
United States
268
Theorie
234
Theory
226
Konsumentenverhalten
166
Consumer behaviour
164
Werbung
160
Advertising
157
return on investment
153
Online-Marketing
136
Internet marketing
135
Deutschland
113
Germany
111
Capital income
104
Kapitaleinkommen
104
Schätzung
95
Estimation
93
Fernsehprogramm
91
Television programme
86
Media usage
85
Mediennutzung
85
Television
82
Brand management
78
Children
78
Markenführung
78
Kinder
77
Measurement
73
Messung
68
Performance measurement
68
Performance-Messung
68
Investition
65
Investment
64
Unternehmenserfolg
64
more ...
less ...
Online availability
All
Undetermined
21
Free
13
Type of publication
All
Article
48
Book / Working Paper
40
Type of publication (narrower categories)
All
Article in journal
43
Aufsatz in Zeitschrift
43
Hochschulschrift
8
Working Paper
8
Graue Literatur
7
Non-commercial literature
7
Arbeitspapier
6
Thesis
6
Aufsatz im Buch
4
Book section
4
Bibliografie enthalten
2
Bibliography included
2
Aufsatzsammlung
1
Case study
1
Collection of articles of several authors
1
Conference paper
1
Fallstudie
1
Konferenzbeitrag
1
Sammelwerk
1
more ...
less ...
Language
All
English
67
German
17
French
1
Italian
1
Russian
1
Swedish
1
Author
All
Kind, Hans Jarle
7
Nilssen, Tore
7
Sørgard, Lars
6
Wilbur, Kenneth C.
6
Beal, Virginia
4
Kempe, David
3
Romaniuk, Jenni
3
Xu, Linli
3
Bellman, Steven
2
Brosius, Hans-Bernd
2
Ekelund, Robert B.
2
Etayo, Cristina
2
Fahr, Andreas
2
Ford, George S.
2
Guitart, Ivan A.
2
Hartmann, Wesley R.
2
Hervet, Guillaume
2
Jackson, John D.
2
Joo, Mingyu
2
Kaut, Verena
2
Kent, Robert J.
2
Sharp, Byron
2
Sánchez-Tabernero, Alfonso
2
Varan, Duane
2
Wacker, Katharina
2
Wright, Donald J.
2
Zhu, Yi
2
Agnew, Clark M.
1
Altrogge, Michael
1
Anand, Bharat N.
1
Artero, Juan P.
1
Avery, Rosemary J.
1
Barto, Michael
1
Bayo-Moriones, Alberto
1
Bleier, Alexander
1
Bollapragada, Srinivas
1
Bourreau, Marc
1
Breuer, Christoph
1
Brusco, M. J.
1
Burtch, Gordon
1
more ...
less ...
Institution
All
Bureau of Economic and Business Research <Champaign, Ill.>
1
Frankreich / Conseil supérieur de l'audiovisuel
1
Sächsische Landesanstalt für Privaten Rundfunk und Neue Medien
1
Published in...
All
European journal of marketing : EJM
3
Journal of marketing communications
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
JMM : the international journal on media management
2
Journal of advertising research
2
Journal of marketing research : JMR
2
Journal of promotion management : JPM
2
Journal of the Academy of Marketing Science
2
Schriften zu Ordnungsfragen der Wirtschaft
2
Working papers in economics
2
Advertising in a multimedia age
1
Angewandte Medienforschung
1
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
1
Arts and the market
1
Aus Politik und Zeitgeschichte : APuZ
1
BLM-Schriftenreihe
1
Business history review
1
CESifo Working Paper
1
CESifo Working Paper Series
1
CESifo working papers
1
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
1
College of Business working papers
1
EBL-Schweitzer
1
Economia e politica industriale
1
Economic development : journal of the Institute of Economics, Skopje
1
Gabler Edition Wissenschaft
1
Göteborgsstudier i journalistik och masskommunikation
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of sport finance
1
International journal of the economics of business
1
Journal of African business
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of economics & management strategy : JEMS
1
Journal of health economics
1
Journal of media business studies
1
Journal of public economics
1
more ...
less ...
Source
All
ECONIS (ZBW)
85
EconStor
2
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
88
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Switching before the pitch : exploring television channel changing before the ads even start
Kent, Robert J.
- In:
Journal of marketing communications
19
(
2013
)
5
,
pp. 377-386
Persistent link: https://www.econbiz.de/10010227707
Saved in:
2
Ad typicality judgments in the processing of creative television ads
Peterson, Mark
;
Malhotra, Naresh K.
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 288-316
Persistent link: https://www.econbiz.de/10014234025
Saved in:
3
The long-range impact television
Comstock, George
-
1976
Persistent link: https://www.econbiz.de/10000615249
Saved in:
4
Advertising in radio and television broadcasts
Knitel, H. G.
(
contributor
)
-
1982
Persistent link: https://www.econbiz.de/10000422280
Saved in:
5
Making TV a two-way street : changing viewer engagement through interaction
Schreiber, Michael
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 37-55)
.
2008
Persistent link: https://www.econbiz.de/10003755903
Saved in:
6
Reklam - en objuden gäst? : allmänhetens uppfattningar om reklam i morgonpress och tv
Grusell, Marie
-
2008
Persistent link: https://www.econbiz.de/10003650364
Saved in:
7
Advertising practitioner perceptions of HDTV advertising : a diffusion of innovations perspective
Pashupati, Kartik
;
Kendrick, Alice
- In:
JMM : the international journal on media management
10
(
2008
)
4
,
pp. 158-178
Persistent link: https://www.econbiz.de/10003789762
Saved in:
8
Scheduling advertising slots for television
Brusco, M. J.
- In:
Journal of the Operational Research Society : OR
59
(
2008
)
10
,
pp. 1363-1372
Persistent link: https://www.econbiz.de/10003771696
Saved in:
9
Television: back to the future
Sharp, Byron
;
Beal, Virginia
;
Collins, Martin
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 211-219
Persistent link: https://www.econbiz.de/10003860576
Saved in:
10
Enhancing the television-viewing experience through commercial interruptions
Nelson, Leif D.
;
Meyvis, Tom
;
Galak, Jeff
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
2
,
pp. 160-172
Persistent link: https://www.econbiz.de/10003880173
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->