Udoakpan, Nokuphiwa; Tengeh, Robertson Khan - In: Journal of open innovation : technology, market, and … 6 (2020) 4/139, pp. 1-28
Globally, developments and innovations in television technology, including the launch and growth of over-the-top television services (OTT TV), have affected traditional pay-TV operators' ability to grow a subscriber base and retain existing customers. Despite attempts made by the Independent...
