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~subject:"Fernsehprogramm"
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Fernsehprogramm
Holiday behaviour
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Willingness to pay
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community impact
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Agrusa, Jerome
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Cho, Yoon C.
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Kim, Miju
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Kim, Seongseop
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Lee, Aejoo
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International business and economics research journal
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Journal of travel and tourism marketing
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ECONIS (ZBW)
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How the media is a significant promotional tool to deliver marketing messages to audiences?
Cho, Yoon C.
;
Agrusa, Jerome
- In:
International business and economics research journal
6
(
2007
)
10
,
pp. 61-74
Persistent link: https://www.econbiz.de/10003671438
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2
Does a food-themed TV drama affect perceptions of national image and intention to visit a country? : an empirical study of Korea TV drama
Kim, Seongseop
;
Kim, Miju
;
Agrusa, Jerome
;
Lee, Aejoo
- In:
Journal of travel and tourism marketing
29
(
2012
)
3/4
,
pp. 313-326
Persistent link: https://www.econbiz.de/10009571561
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