Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Fernsehprogramm"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Generalizable and robust TV ad...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Fernsehprogramm
Return on investment
1,315
Return on Investment
1,225
Fernsehwerbung
807
Television advertising
804
Werbewirkung
389
Advertising effects
382
USA
268
United States
268
Theorie
234
Theory
226
Konsumentenverhalten
166
Consumer behaviour
164
Werbung
160
Advertising
157
return on investment
153
Online-Marketing
136
Internet marketing
135
Deutschland
113
Germany
111
Capital income
104
Kapitaleinkommen
104
Schätzung
95
Estimation
93
Fernsehen
88
Television programme
86
Media usage
85
Mediennutzung
85
Television
82
Brand management
78
Children
78
Markenführung
78
Kinder
77
Measurement
73
Messung
68
Performance measurement
68
Performance-Messung
68
Investition
65
Investment
64
Unternehmenserfolg
64
more ...
less ...
Online availability
All
Undetermined
20
Free
15
Type of publication
All
Article
59
Book / Working Paper
32
Type of publication (narrower categories)
All
Article in journal
47
Aufsatz in Zeitschrift
47
Working Paper
15
Graue Literatur
13
Non-commercial literature
13
Arbeitspapier
12
Aufsatz im Buch
12
Book section
12
Hochschulschrift
10
Thesis
7
Case study
3
Fallstudie
3
Aufsatzsammlung
2
Collection of articles of several authors
2
Sammelwerk
2
Bibliografie enthalten
1
Bibliography included
1
Conference paper
1
Conference proceedings
1
Konferenzbeitrag
1
Konferenzschrift
1
more ...
less ...
Language
All
English
67
German
25
Author
All
Pelsmacker, Patrick de
5
Dens, Nathalie
3
Gabszewicz, Jean Jaskold
3
Kent, Robert J.
3
Laussel, Didier
3
Romaniuk, Jenni
3
Sonnac, Nathalie
3
Barrowclough, Diana
2
Beal, Virginia
2
Cauberghe, Verolien
2
Chattopadhyay, Amitava
2
Etayo, Cristina
2
Giallombardo, Giovanni
2
Greiner, Tanja
2
Jiang, Houyuan
2
Kind, Hans Jarle
2
Lajos, Joseph
2
Matsubae, Taisuke
2
Matsushima, Noriaki
2
Miglionico, Giovanna
2
Mühl-Benninghaus, Wolfgang
2
Nilssen, Tore
2
Ordabayeva, Nailya
2
Pethig, Rüdiger
2
Rothbauer, Julia
2
Sahm, Marco
2
Shi, Yang
2
Swaminathan, Srinivasan
2
Sánchez-Tabernero, Alfonso
2
Sørgard, Lars
2
Tegge, Svenja
2
Verhellen, Yann
2
Aleksandrovs, Leonids
1
Artero, Juan P.
1
Bayo-Moriones, Alberto
1
Beasley, Fred
1
Bee, Colleen C.
1
Bellman, Steven
1
Berg, Christina
1
Bir, Ali Atif
1
more ...
less ...
Institution
All
Nomos Verlagsgesellschaft
1
Peter Lang GmbH
1
Technische Universität Ilmenau
1
Published in...
All
Journal of advertising research
8
The journal of media economics
4
Journal of advertising : official publication of the American Academy of Advertising
3
CESifo working papers
2
European journal of marketing : EJM
2
Faculty & research / Insead : working paper series
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of sport finance
2
JMM : the international journal on media management
2
Journal of marketing communications
2
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
2
Psychology & marketing
2
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
2
Schriften zur Medienwirtschaft und zum Medienmanagement
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Tourism management : research, policies, practice
2
Wettbewerb und Regulierung von Märkten und Unternehmen
2
Advertising in new formats and media : current research and implications for marketers
1
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
1
Arts and the market
1
Bridging the gap between advertising academia and practice
1
CESifo Working Paper
1
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
1
CORE discussion paper : DP
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
DUV / Wirtschaftswissenschaft
1
Der Rundfunk als privates und öffentliches Gut : 25 Jahre Institut für Rundfunkökonomie
1
Discussion paper / Centre for Economic Policy Research
1
Discussion paper / Institute of Social and Economic Research
1
Discussion papers / UCL, Département des Sciences Economiques
1
Economic development : journal of the Institute of Economics, Skopje
1
Engaging consumers through branded entertainment and convergent media
1
Fernsehen
1
Fernsehfinanzierung : ökonomische, rechtliche und ästhetische Perspektiven
1
ISER Discussion Paper
1
Implementing new business models in for-profit and non-profit organizations : technologies and applications
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
more ...
less ...
Source
All
ECONIS (ZBW)
88
EconStor
3
Showing
1
-
10
of
91
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Switching before the pitch : exploring television channel changing before the ads even start
Kent, Robert J.
- In:
Journal of marketing communications
19
(
2013
)
5
,
pp. 377-386
Persistent link: https://www.econbiz.de/10010227707
Saved in:
2
New formulations for the conflict resolution problem in the scheduling of television commercials
Giallombardo, Giovanni
;
Jiang, Houyuan
;
Miglionico, Giovanna
- In:
Operations research
64
(
2016
)
4
,
pp. 838-848
Persistent link: https://www.econbiz.de/10011538534
Saved in:
3
2017 Wagner Prize finalist Carbajal et al./Turner Broadcasting System
Labe, Russell P.
;
Milne, R. John
- In:
Interfaces : the INFORMS journal on the practice of …
48
(
2018
)
5
,
pp. 402
Persistent link: https://www.econbiz.de/10011950468
Saved in:
4
Programmplanung im werbefinanzierten Fernsehen : eine Analyse unter besonderer Berücksichtigung des US-amerikanischen Free-TV
Holtmann, Klaus
-
1999
Persistent link: https://www.econbiz.de/10000682718
Saved in:
5
Das neue Mittelalter : die Zukunft einer werberelevanten Zielgruppe
Strauch, Hans-Joachim
- In:
Jahrbuch Seniorenmarketing
3
(
2008/09
),
pp. 159-178
Persistent link: https://www.econbiz.de/10003714837
Saved in:
6
The TV news scheduling game when the newscaster's face matters
Gabszewicz, Jean Jaskold
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003732680
Saved in:
7
The advertising impact of an interactive TV program on the recall of an embedded commercial
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 352-362
Persistent link: https://www.econbiz.de/10003768832
Saved in:
8
Monoploy provision of tune-ins
Çelik, Levent
-
2008
Persistent link: https://www.econbiz.de/10003769992
Saved in:
9
Integrierte Geschäftsmodelle zur Bewirtschaftung personengebundener Aufmerksamkeit : das Beispiel der Daily Soap
Opitz, Christian
;
Hofmann, Kay H.
- In:
Medienwirtschaft : MW ; Perspektiven der digitalen …
5
(
2008
)
4
,
pp. 16-25
Persistent link: https://www.econbiz.de/10003784236
Saved in:
10
The TV news scheduling game when the newscaster's face matters
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2008
Persistent link: https://www.econbiz.de/10003781373
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
