The purpose of the current study was to gain more insight in the evaluation of advertisements containing different gender role portrayals (stereotypical/a-stereotypical) by examining explicit and implicit processes of ad evaluation. The results of two experiments showed an explicit preference...

Three experiments show that the relative slowness of typing in comparison with talking seriously limits the internet's potential to yield self-disclosure in qualitative market research. In experiment 1, huge self-disclosure differences between a face-to-face and an online focus group resulted...

Four experiments demonstrate a 'statement bias': questions are more often misremembered as statements than vice versa. Experiment 1 suggests that the bias increases with increasing item comprehensibility. This finding rules out that the statement bias is only due to the belief that statements...