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I'll try that, too : a field experiment in retailing on the effect of variety during display promotions

Sachse, Mareike; Oetzel, Sebastian; Klapper, Daniel - 2023

deferral or no purchase at all), often referred to as choice overload. In a field experiment with a major chocolate brand … conducted at a German retail chain, we test for variety during a price and display promotion. Participating stores either …

Persistent link: https://www.econbiz.de/10014481041

Social Influence in Social Advertising : Evidence from Field Experiments

Bakshy, Eytan - 2012

advertised entity. In the first experiment, we randomize the number of social cues present in word-of-mouth advertising, and … measure how responses increase as a function of the number of cues. The second experiment examines the effect of augmenting …

Persistent link: https://www.econbiz.de/10013105318

Viral Altruism? A Natural Field Experiment of Social Contagion in On-Line Networks

Lacetera, Nicola - 2014

We present preliminary results from a small-scale natural field experiment aimed at exploring online social contagion …

Persistent link: https://www.econbiz.de/10013065215

Understanding Mechanisms Underlying Peer Effects : Evidence from a Field Experiment on Financial Decisions

Bursztyn, Leonardo - 2014

Using a high-stakes field experiment conducted with a financial brokerage, we implement a novel design to separately …

Persistent link: https://www.econbiz.de/10013065867

Money Talks : Field Experiment Evidence Regarding Online Referral Propensities

Shi, Mengze - 2007

- on online referral rates, utilizing a unique dataset matching a large-scale survey with an online field experiment. The …

Persistent link: https://www.econbiz.de/10012731128

The A/B Test Deception : Divergent Delivery, Ad Response Heterogeneity, and Erroneous Inferences in Online Advertising Field Experiments

Braun, Michael; Schwartz, Eric M. - 2021

Advertisers and researchers use tools provided by advertising platforms to conduct randomized experiments for testing user responses to creative elements in online ads. Internally valid comparisons between ads require the mix of experimental users exposed to each ad to be similar across all ads....

Persistent link: https://www.econbiz.de/10013217679

Predicting choice-averse and choice-loving behaviors in a field experiment with actual shoppers

Ong, David - 2021

A large body of chiefly laboratory research has attempted to demonstrate that people can exhibit choice-averse behavior from cognitive overload when faced with many options. However, meta-analyses of these studies, which are generally of one or two product lines, reveal conflicting results....

Persistent link: https://www.econbiz.de/10013251280