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For companies, it is essential to obtain information about customers' preferences to successfully market their products and services. Experimental auctions are a promising method for acquiring such information considering that they are incentive compatible and non-hypothetical. Their...
Persistent link: https://www.econbiz.de/10014390433
Experiments can complement other methods in identifying causal relationships and in measuring behavioral deviations from theoretical predictions. While the experimental method has long been central in many scientific disciplines, it was almost nonexistent in finance until the 1980s. To survey...
Persistent link: https://www.econbiz.de/10013269607
Some companies engage in mass fundraising in addition to their core business. Via a corporate social responsibility (CSR) channel this may increase sales. However, ask avoidance, if present, could imply that fundraising activities may harm a company's core business. We examine how asking for...
Persistent link: https://www.econbiz.de/10012624786
We study a form of threshold matching in fundraising where donations above a certain threshold are topped up with a fixed amount. We show theoretically that threshold matching can induce crowding in if appropriately personalized. In a field experiment, we explore how thresholds should be chosen...
Persistent link: https://www.econbiz.de/10013193892
Does online fundraising increase charitable giving? Using the Facebook advertising tool, we implemented a natural field experiment across Germany, randomly assigning almost 8,000 postal codes to Save the Children fundraising videos or to a pure control. We studied changes in the volume and...
Persistent link: https://www.econbiz.de/10012793072
Some companies engage in mass fundraising - where thousands of recipients are asked to make small donations - in addition to their core business. Via a corpo-rate social responsibility (CSR) channel this may increase sales. However, recent research uncovered significant "ask avoidance" which, if...
Persistent link: https://www.econbiz.de/10012104809
Previous studies of charitable giving have focused on middle or higher income earners in Western countries, neglecting the poor. Despite this focus, the lowest income groups are often shown to contribute substantial shares of their income to charitable causes. In a large-scale natural field...
Persistent link: https://www.econbiz.de/10012104811
We study intertemporal crowding between two fundraising campaigns for the same charitable organization by manipulating donors' beliefs about the likelihood of future campaigns in two subsequent field experiments. The data shows that initial giving is decreasing in the likelihood of a future...
Persistent link: https://www.econbiz.de/10011950973
While increasing the number of small donors, standard linear matching schemes have been shown to cause considerable crowding out in charitable giving with pronounced effects on large gifts. We propose a form of threshold matching where donations above a certain, potentially personalized,...
Persistent link: https://www.econbiz.de/10012111151
We study intertemporal crowding between two fundraising campaigns for the same charitable organization by manipulating donors' beliefs about the likelihood of future campaigns in two subsequent field experiments. Theory predicts that the effect of such belief manipulations depends on whether...
Persistent link: https://www.econbiz.de/10011861874