Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Field research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Customer journey analyses in d...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Field research
Consumer behaviour
62
Konsumentenverhalten
61
Beziehungsmarketing
27
Relationship marketing
27
Customer satisfaction
26
Kundenzufriedenheit
26
Dienstleistungsqualität
20
Service quality
20
Brand management
19
Internet marketing
19
Markenführung
19
Online-Marketing
19
Theorie
19
Theory
19
Marketing management
18
Marketingmanagement
18
Advertising effects
16
Anlageverhalten
16
Behavioural finance
16
Feldforschung
16
Social Web
16
Social web
16
Werbewirkung
16
Brand image
14
Firm performance
14
Unternehmenserfolg
14
Advertising
13
Börsenkurs
13
Markenimage
13
Share price
13
Werbung
13
Experiment
12
Capital income
11
Deutschland
11
Financial analysis
11
Finanzanalyse
11
Finland
11
Germany
11
Innovation
11
more ...
less ...
Online availability
All
Undetermined
7
Free
6
Type of publication
All
Article
9
Book / Working Paper
7
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
All
English
16
Author
All
Luo, Xueming
15
Fang, Zheng
10
Fong, Nathan M.
6
Dubé, Jean-Pierre
3
Wang, Xiaoyi
3
Andrews, Michelle
2
Aspara, Jaakko
2
Dubé, Jean-Pierre H.
2
Jia, Nan
2
Liao, Chengcheng
2
Moriguchi, Takeshi
2
Cheng, Zhang
1
Fong, Nathan
1
Isojärvi, Jyrki
1
Li, Beibei
1
Li, Chenxi
1
Phang, Chee Wei
1
Tong, Siliang
1
Wang, Le
1
Xiong, Guiyang
1
Zhang, Yingjie
1
Zhang, Yuchi
1
more ...
less ...
Institution
All
National Bureau of Economic Research
1
Published in...
All
Fox School of Business Research Paper
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Academy of Management journal : AMJ
1
European journal of marketing
1
Information systems research : ISR
1
Journal of marketing
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
NBER Working Paper
1
NBER working paper series
1
Working paper / National Bureau of Economic Research, Inc.
1
more ...
less ...
Source
All
ECONIS (ZBW)
16
Showing
1
-
10
of
16
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Targeted promotions on an e-book platform : crowding out, heterogeneity, and opportunity costs
Fong, Nathan M.
;
Zhang, Yuchi
;
Luo, Xueming
;
Wang, Xiaoyi
- In:
Journal of marketing research
56
(
2019
)
2
,
pp. 310-323
Persistent link: https://www.econbiz.de/10012177359
Saved in:
2
Cause marketing effectiveness and the moderating role of price discounts
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Aspara, Jaakko
- In:
Journal of marketing
78
(
2014
)
6
,
pp. 120-142
Persistent link: https://www.econbiz.de/10010463448
Saved in:
3
Geo-conquesting : competitive locational targeting of mobile promotions
Fong, Nathan M.
;
Fang, Zheng
;
Luo, Xueming
- In:
Journal of marketing research : JMR
52
(
2015
)
5
,
pp. 726-735
Persistent link: https://www.econbiz.de/10011349855
Saved in:
4
Competitive price targeting with smartphone coupons
Dubé, Jean-Pierre H.
;
Fang, Zheng
;
Fong, Nathan M.
; …
-
2016
Persistent link: https://www.econbiz.de/10011454985
Saved in:
5
Mobile targeting
Luo, Xueming
;
Andrews, Michelle
;
Fang, Zheng
;
Phang, …
- In:
Management science : journal of the Institute for …
60
(
2014
)
7
,
pp. 1738-1756
Persistent link: https://www.econbiz.de/10010399497
Saved in:
6
Personalized mobile targeting with user engagement stages : combining a structural hidden Markov model and field experiment
Zhang, Yingjie
;
Li, Beibei
;
Luo, Xueming
;
Wang, Xiaoyi
- In:
Information systems research : ISR
30
(
2019
)
3
,
pp. 787-804
Persistent link: https://www.econbiz.de/10012118887
Saved in:
7
Competitive price targeting with smartphone coupons
Dubé, Jean-Pierre
;
Fang, Zheng
;
Fong, Nathan M.
;
Luo, …
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
6
,
pp. 944-975
Persistent link: https://www.econbiz.de/10011791432
Saved in:
8
Sunny, rainy, and cloudy with a chance of mobile promotion effectiveness
Li, Chenxi
;
Luo, Xueming
;
Cheng, Zhang
;
Wang, Xiaoyi
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
5
,
pp. 762-779
Persistent link: https://www.econbiz.de/10011760394
Saved in:
9
When and how artificial intelligence augments employee creativity
Jia, Nan
;
Luo, Xueming
;
Fang, Zheng
;
Liao, Chengcheng
- In:
Academy of Management journal : AMJ
67
(
2024
)
1
,
pp. 5-32
Persistent link: https://www.econbiz.de/10014507994
Saved in:
10
Consumers' behavioural responses to price promotions of organic products : an introspective pre-study and an online field experiment
Isojärvi, Jyrki
;
Aspara, Jaakko
- In:
European journal of marketing
57
(
2023
)
7
,
pp. 1804-1825
Persistent link: https://www.econbiz.de/10014342168
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
