While existing research has examined the role of social influence on various user behavior, such as product adoption, reviews and purchases, there is a lack of studies on how social influence interacts with inherent non-social cues, such as inherent attributes. In this study, we attempt to fill...

We present findings from a controlled field experiment that allows us to investigate the dynamic effects of retail advertising. The experimental design overcomes limitations that have hindered previous investigations of this issue. Our study uncovers dynamic advertising effects that have not...