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Local consumers' reception of imported and domestic movies in the Korean movie market

Moon, Sangkil; Bayus, Barry L.; Yi, Youjae; Kim, Junhee - In: Journal of cultural economics 39 (2015) 1, pp. 99-121

Persistent link: https://www.econbiz.de/10011332882

Consumers' pre-launch awareness and preference on movie sales

Moon, Sangkil; Kim, Junhee; Bayus, Barry L.; Yi, Youjae - In: European journal of marketing : EJM 50 (2016) 5/6, pp. 1024-1046

Persistent link: https://www.econbiz.de/10011529759

Risky business : the impact of property rights on investment and revenue in the film industry

Kuppuswamy, Venkat; Baldwin, Carliss Y. - 2012

Persistent link: https://www.econbiz.de/10009579456

Risky Business : The Impact of Property Rights on Investment and Revenue in the Film Industry

Kuppuswamy, Venkat - 2013

Our paper tests a key prediction of property rights theory, specifically, that agents will respond to marginal incentives embedded in property rights when making non-contractible, revenue-enhancing investments. (Grossman and Hart, 1986; Hart and Moore, 1990). Using rich project-level data from the...

Persistent link: https://www.econbiz.de/10013090583

Testing the theory of consumer discrimination as an explanation for the lack of minority hiring in Hollywood films

Kuppuswamy, Venkat; Younkin, Peter - In: Management science : journal of the Institute for … 66 (2020) 3, pp. 1227-1247

Persistent link: https://www.econbiz.de/10012234578