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~subject:"Filmwirtschaft"
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Filmwirtschaft
Marketing
26
Dienstleistung
12
Dienstleistungssektor
12
Film industry
11
USA
11
Services marketing
8
United States
8
Vereinigte Staaten
8
Dienstleistungsmarketing
7
Kino
6
Movie theatre
6
Absatz
5
Consumer behaviour
5
Konsumentenverhalten
5
Management
5
Movies
5
Theorie
5
Theory
5
Film
4
Marketing management
4
Marketingmanagement
4
Preismanagement
4
Pricing strategy
4
game theory
4
Dienstleistung öffentliche
3
Dienstleistungsbetrieb
3
Distribution channel
3
Fallstudiensammlung
3
Market segmentation
3
Marketing strategy
3
Marketing theory
3
Marketingtheorie
3
Nonprofit marketing
3
Nonprofit-Marketing
3
Nonprofit-Organisation
3
Preiswettbewerb
3
Price competition
3
Soziomarketing
3
Vertriebsweg
3
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English
11
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Weinberg, Charles B.
11
Dhar, Tirtha
2
Eliashberg, Jehoshua
2
Ho, Jason Y. C.
2
Swami, Sanjeev
2
Wierenga, Berend
2
Basuroy, Suman
1
Chen, Xinlei
1
Chen, Yuxin
1
Chisholm, Darlene C.
1
Gemser, Gerda
1
Gil, Ricard
1
Hennig-Thurau, Thorsten
1
Ho, Jason
1
Lee, Eunkyu
1
Leenders, Mark A. A. M.
1
Liang, Yitian
1
McKenzie, Jordi
1
Orbach, Barak
1
Otten, Cord
1
Raut, Sumit
1
Sun, Guanghui
1
Wang, Qiyuan
1
Wu, Chunhua
1
Yan, Jing
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of cultural economics
2
Marketing letters : a journal of research in marketing
2
Decision support systems : DSS ; the international journal
1
Journal of marketing research : JMR
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The journal of consumer marketing
1
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ECONIS (ZBW)
11
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1
How complex do movie channel contracts need to be?
Raut, Sumit
;
Swami, Sanjeev
;
Lee, Eunkyu
;
Weinberg, …
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 627-641
Persistent link: https://www.econbiz.de/10003765824
Saved in:
2
Evolutionary approach to the development of decision support systems in the movie industry
Eliashberg, Jehoshua
;
Swami, Sanjeev
;
Weinberg, Charles B.
- In:
Decision support systems : DSS ; the international journal
47
(
2009
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10003852588
Saved in:
3
Learning about movies: the impact of movie release types on the nationwide box office
Chen, Xinlei
;
Chen, Yuxin
;
Weinberg, Charles B.
- In:
Journal of cultural economics
37
(
2013
)
3
,
pp. 359-386
Persistent link: https://www.econbiz.de/10009784906
Saved in:
4
Of video games, music, movies, and celebrities
Eliashberg, Jehoshua
;
Hennig-Thurau, Thorsten
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 241-245
Persistent link: https://www.econbiz.de/10011527063
Saved in:
5
Measurement of interactions in non-linear marketing models : the effect of critics' ratings and consumer sentiment on movie demand
Dhar, Tirtha
;
Weinberg, Charles B.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 392-408
Persistent link: https://www.econbiz.de/10011527112
Saved in:
6
Segmenting consumers of pirated movies
Ho, Jason
;
Weinberg, Charles B.
- In:
The journal of consumer marketing
28
(
2011
)
4
,
pp. 252-260
Persistent link: https://www.econbiz.de/10009272174
Saved in:
7
The long-term box office performance of sequel movies
Dhar, Tirtha
;
Sun, Guanghui
;
Weinberg, Charles B.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 13-29
Persistent link: https://www.econbiz.de/10009517729
Saved in:
8
More effective assessment of market performance in later stages of the product development process : the case of the motion picture industry
Gemser, Gerda
;
Leenders, Mark A. A. M.
;
Weinberg, Charles B.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
4
,
pp. 1019-1031
Persistent link: https://www.econbiz.de/10009684816
Saved in:
9
Technological change and managerial challenges in the movie theater industry
Weinberg, Charles B.
;
Otten, Cord
;
Orbach, Barak
; …
- In:
Journal of cultural economics
45
(
2021
)
2
,
pp. 239-262
Persistent link: https://www.econbiz.de/10012545754
Saved in:
10
An empirical study of uniform and differential pricing in the movie theatrical market
Ho, Jason Y. C.
;
Liang, Yitian
;
Weinberg, Charles B.
; …
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 414-431
Persistent link: https://www.econbiz.de/10011878752
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