This study examines the effects of service innovation on financial performance of proprietorship audit firms in Taiwan. This study divides total sample into three business strategy categories, including conventional, non-conventional, and general firms. Non-conventional firms have the highest...

This study is the first to compare the financial performance of audit firms at different life cycle stages in distinct market segments. In terms of market segmentation, total samples are categorized into three subsamples: large, medium, and small audit firms. Based on the Taiwanese auditing...