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Peñaloza, Lisa - In: Marketing management : a cultural perspective, (pp. 505-526). 2012

Persistent link: https://www.econbiz.de/10009508070

Mitran, Paula Cornelia; Bebeşelea, Mihaela - In: Journal of academic research in economics 3 (2011) 3, pp. 311-316

Persistent link: https://www.econbiz.de/10010247901

Precourt, Geoffrey - In: Journal of advertising research 51 (2011) 3, pp. 451-452

Persistent link: https://www.econbiz.de/10009383716

Gummesson, Evert - In: Journal of customer behaviour 8 (2009) 2, pp. 119-135

Persistent link: https://www.econbiz.de/10003870017

Mishra, Debi P. - In: Problems and perspectives in management : PPM ; … 8 (2010) 4, pp. 127-136

Persistent link: https://www.econbiz.de/10008906174

Hastings, Gerard; Sugden, Roger; Grindle, Mark - In: Marketing intelligence & planning 29 (2011) 1, pp. 30-38

Persistent link: https://www.econbiz.de/10009006855

Rollins, Minna; Nickell, David; Ennis, Justin - In: Journal of business research : JBR 67 (2014) 1, pp. 2727-2731

Persistent link: https://www.econbiz.de/10010235334

Papasolomou, Ioanna; Kitchen, Philip J.; Panopoulos, … - In: Journal of promotion management : JPM 22 (2016) 5, pp. 719-734

Persistent link: https://www.econbiz.de/10011632017

Ferrell, Odies C. - In: AMS review : official publication of the Academy of … 8 (2018) 1/2, pp. 30-38

Persistent link: https://www.econbiz.de/10011919240

Business & Economics Society International / Conference … - 2009

Persistent link: https://www.econbiz.de/10011895382