This is the introduction to the book, “What Investors Really Want.” The book centers on behavioral finance, drawing from research in finance, psychology and marketing, and combining systematic studies with anecdotes and recent events. The book presents the cognitive errors that bedevil...

We explore, through a survey of more than 2,500 people, the links between personality and risk tolerance, overconfidence, maximization, regret, trust, attributing success to luck or skill, and life-satisfaction. Risk tolerance is high among those with high levels of Extraversion and Openness but...

We explore, through a survey of more than 2,500 people, the links between personality and risk tolerance, overconfidence, maximization, regret, trust, attributing success to luck or skill, and life satisfaction. Risk tolerance is high among those with high levels of extraversion and openness but...